Monica Lo

Dyson Air Multiplier Launch

To launch the world’s first bladeless fan, we didn’t waste any money on ad space. Instead, we outlined 100 of the digital space’s biggest voices that would get all giddy for the Dyson Air Multiplier and sent them limited edition fans packed with goodies to get them talking. 

Once we’d planted the seeds for conversation amongst Design Nerds, Moms, Dads, and Tech Geeks, we created a microsite to collect all the chatter to live and invited Dyson to engage with its enthusiasts. 

Agency: Poke NY
Role: UX and Concept