Monica Lo
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Hilton HHonors 2012 London Olympics Campaign

For the 2012 Summer Olympic Games in London, Hilton HHonors teamed up with Michael Phelps, Jonathan Horton and Danell Leyva and became a Proud Sponsor of Dreams. My creative team and I planned a surreal, dream-like photo shoot with these athletes and built a print and out-of-home campaign for Hilton HHonors to kick off the Olympic Games. 

Agency: Publicis NY
Roles: Concept, Art Direction, Design
Photographer: Romain Laurent

Michael Phelps Out-of-Home Placement

Michael Phelps Out-of-Home Placement

Michael Phelps Out-of-Home Placement

Michael Phelps Out-of-Home Placement

Michael Phelps Out-of-Home Placement

Michael Phelps Out-of-Home Placement

Michael Phelps Live In Situ

Michael Phelps Live In Situ

Danell Leyva & Jonathan Horton Subway OOH

Danell Leyva & Jonathan Horton Subway OOH