Monica Lo is a San Francisco–based creative director and designer whose work spans brand identity, packaging, and editorial design. For more than a decade, she has helped shape thoughtful brands through visual systems, printed experiences, and storytelling.
Selected work
mahjong row & co.
Building an heirloom-quality mahjong brand inspired by tradition and home
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AFFIRM
Launching Affirm’s holiday campaign with a $1M giveaway featuring Keke Palmer
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Doordash
Announcing DoorDash x PetSmart’s new partnership featuring Bubba Wallace
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doughpamine
Bringing chef-crafted cookie dough to life through bold branding and packaging
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pop-up potcorn
Branding and packaging design for cannabis-infused popcorn
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grow it from home
Creating a modular brand identity designed to grow with every new SKU
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the weed gummies cookbook
My passion project turned into a cookbook deal
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spotify - product edu
Building a global playbook for Spotify’s product marketing team
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Roli Roti
Creating award-winning packaging photography for Roli Roti's retail launch
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Creative services
Think of me as an extension of your team. I partner with founders and growing brands to shape everything from the first spark of an idea to the final details—creating identities, packaging, and brand experiences that feel considered, cohesive, and distinctly their own.
Brand story
Helping brands discover what makes them worth remembering
Visual identity
Design systems with personality, built to grow alongside your business
Art direction
Bringing products, stories, and brand worlds to life
Featured in
In the news
Vogue Magazine, High Times, TODAY Show, Nightly News with Lester Holt, MSNBC, Forbes, Huffington Post, Heathyish, Bon Appetit, Thrillist, UPROXX, NBC Asian America, ABC7, CNET, NPR, PopSugar, CULTURE Magazine, MARY Magazine, and VICE Munchies
A cookbook born from a passion project
What began as a recipe blog evolved into a practical cookbook for the canna-curious. Featuring everything from gummies and candies to infused pantry staples, the book empowers readers to create delicious homemade edibles with confidence.
Published in
Monica photographed and styled for the award-winning Sous Vide at Home and Sous Vide Made Simple cookbooks with Ten Speed Press. She has a chef feature and recipes published in High Times: Let’s Get Baked, Edibles: Small Bites for the Modern Cannabis Kitchen, and a chef feature in The Ultimate Guide to CBD. Monica has photography published in Ganja Yoga.