Monica Lo is a San Francisco–based creative director and designer whose work spans brand identity, packaging, and editorial design. For more than a decade, she has helped shape thoughtful brands through visual systems, printed experiences, and storytelling.
Selected work
mahjong row & co.
Building an heirloom-quality mahjong brand inspired by tradition and home
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AFFIRM
Launching Affirm’s holiday campaign with a $1M giveaway featuring Keke Palmer
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Doordash
Announcing DoorDash x PetSmart’s new partnership featuring Bubba Wallace
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doughpamine
Bringing chef-crafted cookie dough to life through bold branding and packaging
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pop-up potcorn
Branding and packaging design for cannabis-infused popcorn
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grow it from home
Creating a modular brand identity designed to grow with every new SKU
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the weed gummies cookbook
My passion project turned into a cookbook deal
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spotify - product edu
Building a global playbook for Spotify’s product marketing team
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Roli Roti
Creating award-winning packaging photography for Roli Roti's retail launch
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Services
Brand Strategy
Positioning and narrative frameworks that create lasting differentiation
Visual Identity
Distinctive design systems built on strategic foundations
Art Direction
Creative guidance that brings brand visions to life
Featured in
In the news
Vogue Magazine, High Times, TODAY Show, Nightly News with Lester Holt, MSNBC, Forbes, Huffington Post, Heathyish, Bon Appetit, Thrillist, UPROXX, NBC Asian America, ABC7, CNET, NPR, PopSugar, CULTURE Magazine, MARY Magazine, and VICE Munchies
The Weed Gummies Cookbook
Homemade edibles are cost-effective, discreet, and delicious. This practical cookbook is the go-to resource for the cannabis curious of all levels and offers approachable ways to incorporate a variety of cannabinoids into your routine. Get inspired to create special gummies and candies that are even better than dispensary-bought treats.
Published in
Monica shot and styled for the award-winning Sous Vide at Home and Sous Vide Made Simple cookbooks with Ten Speed Press. She has a chef feature and recipes published in High Times: Let’s Get Baked, Edibles: Small Bites for the Modern Cannabis Kitchen, and a chef feature in The Ultimate Guide to CBD. Monica has photography published in Ganja Yoga.
Creativity School Podcast: Lesson 37
An open-minded discussion on cannabis and its incredible power as a wellness tool for maximizing your creativity.