BRAND

Doughpamine

PROJECTS

Brand Identity
Packaging Design
Photography

ROLES

Creative Director
Brand Designer
Photographer

Designed to break through the frost

Doughpamine is a premium frozen cookie dough company founded by pastry chef and former Michelin Guide inspector Jessica Entzel Nolan. Crafted with her secret recipes and thoughtfully sourced ingredients, Doughpamine brings bakery-quality cookies to the home kitchen.

The objective was to create a bold brand identity and packaging system that would stand out behind freezer doors while capturing the playful spirit of the brand. At our very first kickoff meeting, Jessica's creative brief was delightfully simple: "Make it obnoxiously bright." That vision evolved into a complete brand experience, including brand identity, packaging design, content photography, and food photography.

Two moms.
One big vision.

One of my favorite parts of the project happened behind the camera. As two food-obsessed moms building something from the ground up, Jessica and I spent days baking, food styling, and photographing every cookie ourselves. That hands-on collaboration shaped the personality of the brand from the inside out. And our kids certainly didn't mind the endless supply of cookie leftovers.

So proud of Monica for creating our award winning packaging design! Thank you for being so kind, talented, and fun!

- Jessica Entzel Nolan, Founder, Doughpamine