Designed to grow
Founded by Emily Gogol, Grow It From Home is on a mission to make cultivating cannabis as approachable as growing tomatoes in a backyard garden. By combining USDA organic-certified plants, expert guidance, and thoughtfully curated gardening supplies, the brand empowers home gardeners with the confidence to cultivate their own cannabis legally and successfully.
The objective was to create a vibrant brand identity and packaging system that could grow alongside the business. With dozens of future seed varieties and flower strains on the roadmap, the visual identity needed to feel playful and approachable while supporting an ever-expanding product line without sacrificing consistency.
Endless combinations.
One brand.
Rather than creating packaging for a handful of products, I designed a flexible identity system capable of supporting dozens of future SKUs. By pairing interchangeable colors, the packaging can continuously expand while maintaining a cohesive presence on the shelf.
Even the Grow It From Home wordmark reinforces this idea. The opening G was intentionally drawn to read as both uppercase and lowercase, a subtle nod to growth and transformation.
Many thanks to Monica for all her hard work on the designs and for getting everything manufactured. Also a big thanks to the USDA which funds our work and made it possible for us to make beautiful legitimate packaging.
- Emily Gogol, Founder, Grow it From Home
